HOSPITALITY BEGINS BEFORE CHECK-IN

This is where brand strategy meets guest experience

Hospitality Branding - Woman walking across an infinity pool

Your brand, built to book.

More that a place to stay, your property is a story in motion.

In hospitality, guests decide within seconds whether they belong in your world. If your digital presence doesn’t reflect the soul of your experience, they’ll keep scrolling for something that does.

The Brand Concierge™ is where clarity meets connection. We build brands that lead with emotional resonance—and book with ease.

Coffee and pastry in bed

Step 1: The Fit Call

Is this the right move for your business?

No pressure here—just a conversation about your business, goals, and vision for the future. We’ll discuss what’s working, what’s not, and where you want to go next.

On this call, I’ll ask a few key questions about your property, audience, and booking strategy. We’ll also cover my process so you know exactly what to expect.

Brand Strategy for Hospitality | MADM Co

Step 2: The Brand Concierge™

This is where strategy meets soul.

In our 90-minute deep-dive session, we’ll define what your guests truly remember—and how your brand can lead with that clarity, confidence, and connection.

We’ll uncover:

  • What’s keeping you from booking at premium rates

  • How to align your online presence with the emotional tone of your space and what you have to offer

  • The strategic positioning that sets you apart

Afterward, you’ll receive your Brand Concierge™ Itinerary; your personalized roadmap with:

  • Your unique brand position

  • What to elevate, edit, or refine in your brand, website, and marketing

  • Tailored next-step package recommendations


*Cost of the Brand Concierge™ is applied to any package you book.

Macbook and coffee in bed

Step 3: The Brand Voyage™ Experience ($3k+)

With your Brand Concierge™ Itinerary in hand, we’ll co-create the full guest experience—online and off. This is where your brand steps into its next chapter. Here’s what that may include:

  • Custom brand identity & messaging

  • High-converting website

  • Copywriting & content creation

  • Photo curation & creative direction

  • Site visit & property photography

  • PMS suggestions, design, & integration

BRANDS WE LOVE / Vacation Rentals • Airbnbs • Boutique Hotels • STRs • Glamping Sites •Travel Agencies • DMCs • Visionary Founders

Luxury vacation rental website

Ready to turn curiosity into confirmed stays?

While The Brand Concierge™ was created for boutique hotels and hospitality brands, the clarity it brings resonates far beyond the guest room.

If you’re a founder with vision and a desire to lead with meaning, you’re in the right place.