Exceptional stays begin with extraordinary stories
Strategy, storytelling, and creative direction for hospitality brands ready to scale with soul.
FOR SOULFUL HOSPITALITY BRANDS READY TO LEAD WITH STORY
We shape brand identity, narrative, and story-led digital presence for boutique hotels, Airbnbs, and visionary founders ready to be seen for what they’ve built.
GIVE YOUR MARKETING SOMETHING SOLID TO AMPLIFY
With our STORY framework, we uncover the narrative that sets your property apart and anchor it throughout the entire guest experience — online, in person, and post-checkout — giving your marketing something real to amplify and making it easier for guests to choose you, book direct, and advocate for your stay.
Your guest experience is intentional. Your brand should be too.
When every property looks the same on paper, story becomes your true differentiator. Amenities can be copied. A clear, emotionally intelligent narrative cannot.
STORY CHANGES EVERYTHING.
It gives your marketing something real to amplify.
It gives your guests language to share and remember.
It gives your team consistency and confidence.
It gives the press a clear angle to pitch.
And it gives your brand the kind of cohesion proven to increase visibility and revenue by over 20%.
Story is the thread that ties your entire business together — and it’s the starting point for your next level of growth.
I’m Janice—founder, creative director, & the hospitality obsessive behind MADM Co
Born from a belief that exceptional stays deserve more than cookie-cutter branding, I built MADM Co for visionary founders who care deeply about the guest experience, but who don’t have the time (or desire) to juggle five different creatives to make their vision real.
With roots in storytelling and real-world experience as a host, I understand the nuance it takes to articulate a vision and build a brand that can carry it forward. My work blends strategic clarity with operational insight, helping boutique hotels and luxury rentals define the story that anchors their brand — and align every touchpoint around it, from the website to the guest experience and beyond.
The MADM Co effect
Creative direction with purpose—designed to move your brand forward, not just make it prettier.
1
EDITORIAL CALIBER DESIGN
A refined visual presence that supports premium pricing, press, and partnerships.
2
STORY REFINEMENT
We shape what makes your brand magnetic into messaging that resonates and converts.
3
STREAMLINED EXECUTION
Clarity and a seamless creative process— without the agency runaround.
4
HOSPITALITY FLUENCY
You won’t need to translate your metrics or your guest experience; we already speak your language.
If this resonates, you’re in the right place.
Beyond aesthetics, this is about alignment. You’re here for a brand presence that reflects your experience and carries it into the next chapter.
This is for you if:
You’re managing a refined short-term rental collection, boutique hospitality brand, or elevated travel business with clear revenue targets.
You’ve outgrown your original branding or website, and need a digital experience that matches the caliber of your service.
You’re press-ready or eyeing expansion, and your brand needs to support that visibility and momentum.
You value clean design, thoughtful messaging, and strategic implementation that doesn’t waste time.
If you’re still in early-stage testing or not quite ready to invest in a strategic brand, this likely isn’t for you — yet.
We work best with brands already delivering an elevated guest experience who are now looking for polish, positioning, and a digital presence that reflects their next chapter.
Still figuring that out? You’re welcome to start the conversation and we’ll help you gauge when it’s time.
Ready when you are.
Bespoke design and marketing solutions for travel, lifestyle, and hospitality brands.
For the visionaries stepping into their next chapter.