EXCEPTIONAL STAYS DESERVE EXCEPTIONAL PRESENCE
Hospitality branding and marketing that books
We build brand systems that elevate what’s already working—and clear the path for what’s next.
You’ve created something exceptional...
A stay that resonates. A reputation shaped by thoughtful details and the kind of service that turns first-time guests into repeat ones. You’ve done the hard part. Now the focus shifts to how it all shows up online—with story. Not just to impress, but to connect. This next chapter deserves presence that moves with the same clarity and intention you’ve already mastered on site.
That’s where we come in.
MADM Co brings your guest experience into focus—connecting visuals, voice, and strategy into one cohesive brand system. From brand identity to guest journey design, every creative touchpoint is aligned with what sets your stay apart—and built to carry you forward.
← Suki, our studio sidekick
Hey! I’m Janice.
Founder, strategist, and long-time believer that clarity beats noise.
My background is in financial accounting and operations, where I spent years translating financial statement numbers for the C-suite; so they could see what was driving the business, where to focus attention, and what the next move should be. That experience sharpened my lens for storytelling—spotlighting what matters and using it to guide meaningful direction.
Now I work with founders who care deeply about what they’re building and help them show up online with that same level of intention.
Off the clock
Workspace: A curated cafe or my camper
Favorite National Park: Death Valley
Go-to beverage: A solid latte or boba tea
Favorite hospitality touch: Handwritten note
Favorite country: Mexico—for the cenotes
Last place visited: Hungary, on a whim
Outdoor activity: Snowboarding & hiking
Best way to reset: Hiking with a payoff or a pilates/yoga class
Our manifesto
We’re in the business of helping our clients create lasting memories for their guests. Travel – the exploration of new places – is ingrained in us as human beings. These experiences have the power to shift our perspective and truly change lives.
It all starts with a solid first impression to entice guests through your doors. That’s where we come in.
Your brand is the gateway to these transformative experiences. We create bold brand strategies and immersive designs that draw in the adventurers, the dreamers, and the explorers — ensuring your space becomes a canvas for their stories.
With strategic market positioning, our mission is to ensure that we seamlessly translate your initial online brand experience to your offline (in-person) experience, thoughtfully meeting the customer at every touch point – so your brand feels consistent throughout.
The end result?
A transformative brand experience that entices your guests to book with you, again and again.
