Turn your guest experience into visibility & direct bookings
Strategy, story architecture, and marketing clarity for boutique hotels ready to scale with soul.
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FOR HOSPITALITY BRANDS STEPPING INTO THEIR NEXT ERA
We shape brand identity, narrative, and experience-led digital presence for boutique hotels, Airbnbs, and visionary founders ready to grow beyond listings and OTAs.
“Janice brought an incredible level of thought, strategy, and customization to our project. She understood our vision, elevated it, and created a website that reflects the experience we want guests to have from the moment they discover our properties. We absolutely love it.”
—Matt Pippin, Owner | Luxe Hocking Luxury Cabins & Lodges
Your guest experience is intentional. Your direct bookings should be too.
When every property looks the same on paper, story becomes your true differentiator. Amenities can be copied. A clear, emotionally intelligent narrative cannot.
STORY CHANGES EVERYTHING.
It gives your marketing something real to amplify.
It gives your guests language to share and remember.
It gives the press a clear angle to pitch.
And it gives your brand the kind of cohesion proven to increase visibility and revenue by over 20%.
Story is the thread that ties your entire business together, and it’s the starting point for your next level of growth.
I’m Janice—founder, creative director, & the hospitality obsessive behind MADM Co
Born from a belief that exceptional stays deserve more than cookie-cutter branding, I built MADM Co for visionary founders who care deeply about the guest experience, but who don’t have the time (or desire) to juggle five different creatives to make their vision real.
With roots in storytelling and real-world experience as a host, I understand the nuance it takes to articulate a vision and build a brand that can carry it forward. My work blends strategic clarity with operational insight, helping boutique hotels and luxury rentals define the story that anchors their brand — and align every touchpoint around it, from the website to the guest experience and beyond.
“I'm more of a vision guy than a writer. Janice helped put words to what made our properties special and translated that into a website that felt authentic to who we are and what we offer guests. From the messaging and layout to the overall look and feel, the final result was exactly what I was looking for.”
—Chris Gallagher, Owner | STR Waterfront Getaways
HOW IT WORKS
Spark Call
A 15-minute vibe check to confirm goals, timing, and alignment — like a quick first date to see if we’re the right match for each other.
Brand Concierge
Strategy + clarity: uncover the positioning, messaging, and story direction that will guide every decision moving forward.
Brand Voyage
A focused two-week intensive that transforms strategy into a cohesive brand and website experience —ready to launch with confidence.
This is for you if:
You’re managing a refined short-term rental collection, boutique hospitality brand, or elevated travel business with clear revenue targets.
You’ve outgrown your original branding or website, and need a digital experience that matches the caliber of your service.
You’re press-ready or eyeing expansion, and your brand needs to support that visibility and momentum.
You value clean design, thoughtful messaging, and strategic implementation that doesn’t waste time.
If you’re still in early-stage testing or not quite ready to invest in a strategic brand, this likely isn’t for you — yet.
We work best with brands that have outgrown their current online presence and are ready for a more strategic, cohesive brand that supports what's next.
→ Still figuring that out? You’re welcome to start the conversation and we’ll help you gauge when it’s time.
“Janice has a remarkable ability to see the bigger picture. From strategy and positioning to storytelling and execution, I trusted her recommendations completely. She consistently brought clarity, insight, and direction throughout our entire brand & website process.”
—Ethan Banas, Owner | Ovantage
If this resonates, you’re in the right place.
Your business has evolved. Your online presence should evolve with it. Together, we'll create the clarity, strategy, and online experience to support where you're headed next.
Bespoke design and marketing solutions for travel, lifestyle, and hospitality brands.
For the visionaries stepping into their next chapter.
