A peek at what happens inside The Brand Concierge
There’s no questionnaire to fill out beforehand.
You show up, and we talk through your property by taking stock of where you’ve been, where you currently are, and what this next chapter requires.
brand ecosystems
for boutique stays
After the session, I take everything we’ve covered and distill it into what I call your Itinerary. It’s a concise strategy brief that captures how your property should be positioned, who it’s really for, and what your messaging should consistently lead with.
We cover a lot; more than can reasonably be outlined here, but every client walks away with clarity on three core pieces: positioning, audience, and messaging. From there, it becomes clear what to prioritize next and where adjustments will have the most impact.
For boutique hotel clients, this is paired with a guest experience audit during the site visit. That’s where the story architecture starts to take shape — the throughline that brings consistency to the entire guest experience, from first impression through post-checkout.
for experience-driven brands
The Story Framework
This includes the session, plus an on-site guest experience audit where the story architecture for your marketing takes shape.
I recommend this for boutique hotels and short-term rentals because when you’re close to the property, it’s easy to overlook the details that shape how the stay is experienced, both online and in person. Small but impactful things that influence how guests move through the experience.
Being on-site allows me to move through the property as a guest would and see what stands out and what should be brought forward more clearly. That’s where the most meaningful refinements usually come from, especially when the goal is stronger positioning for clearer marketing and more aligned bookings.
Investment: $1,500 + travel
A version focused entirely on your online presence
The Digital Experience
We look at how your property is currently being presented across your website, booking flow, socials, and messaging, and identify where to refine.
Please note: Since this version relies on what’s visible online and what’s shared during the session, it won’t surface the same on-the-ground insights that come from experiencing the stay directly.
**This works well for service-based businesses or for properties that want a focused review of their digital experience.
Investment: $750 USD