The Brand Voyage
A story-led brand strategy experience for boutique stays
The 2–5 day intensive designed to help you uncover the story that sets your property apart — so visibility, loyalty, and direct bookings grow naturally without another expensive rebrand or marketing overhaul.
Delivering an exceptional stay — but struggling to turn that into visibility?
→ You know your guest experience stands apart, but your story isn’t coming through online
→ You’re craving a cohesive brand presence your team and guests can get behind
→ You’re relying on OTAs to fill bookings that should be coming direct
When every property looks the same on paper, how do you stand out?
Through story. It’s the thread guests carry with them, and the foundation your brand is built on.
When your story is clear, your marketing finally has something real to amplify. Guests have a way to talk about your brand that sticks, giving you the kind of advocacy money can’t buy.
That same clarity builds alignment across your team, partners, and digital touchpoints — the kind of brand consistency proven to boost visibility and revenue. Guests can focus fully on the experience, and end up becoming your best marketers.
We help you uncover and anchor that story through every layer of your business — from marketing to guest experience — creating the kind of brand consistency that builds recognition, trust, and long-term visibility.
MEET YOUR NEXT MOVE
You’ve built something guests love.
Now it’s time to give it a story that lasts.
If you’ve ever asked, “What do we write? What should we post? How do we get found — and get direct bookings?” you’re not alone. Most boutique stays struggle to market what they haven’t yet defined — the story that connects their vision, their guest experience, and their next stage of growth
As a business owner and a host myself. I know how easy it is to get lost in the details of operations and lose sight of the bigger narrative that actually drives visibility and bookings.
That’s why I help hospitality brands refine their story first—so every message aligns, every post has purpose, and every guest interaction strengthens the brand you’ve built.
—Janice Laraine, Brand Experience Strategist
THE SEARCH FOR A COHESIVE BRAND SYSTEM ENDS HERE
Take a sneak peek inside the Brand Voyage™
✓ Define the brand story guests remember and media can amplify
✓ Anchor that story through every touchpoint from digital to onsite to post checkout
✓ Align your marketing, team, and guest touchpoints around one clear narrative
✓ Upgrade your online presence so visibility and direct bookings increase
✓ Equip staff and marketing partners with aligned messaging for brand consistency
✓ Activate visibility with a press-ready narrative and SEO checklist
In 2-5 days, we help you:
We work with:
→ Boutique hotels ready to elevate visibility and grow direct bookings
→ Luxury vacation rentals seeking story clarity and press-ready positioning
→ Short term rental portfolios looking to unify multiple properties under one brand
→ Independent brands expanding visibility without losing authenticity
If you’re ready to:
01 Stand out in a market where every property looks the same on paper
02 Build a memorable brand story guests actually remember and share
03 Equip your team and marketing with one aligned narrative
04 Create visibility that drives direct bookings and press
…then The Brand Voyage™ is for you.
Where story meets strategy
What to expect inside The Brand Voyage™
01. Your Story Anchor, Defined
We’ll uncover the throughline that defines your brand — the story guests remember, your team can articulate, and your marketing can amplify.
03. Cohesive Online Presence
Your digital experience — from website to listings — will reflect the same level of intention guests feel on-site, increasing visibility and direct bookings.
02. Brand + Marketing Clarity
Walk away with a strategic roadmap outlining exactly how your story shapes visuals, messaging, and guest touchpoints — no more guesswork.
04. Visibility + PR Positioning
You’ll leave with a press-ready narrative and SEO visibility plan designed to attract aligned guests and media attention.
Did you know? Brands that present consistently across channels see meaningful lifts (upwards of 23%) in visibility and revenue.
WHY LEAD WITH STORY?
Your amenities can be copied.
Your story cannot.
When your brand is anchored in a clear, emotionally resonant story:
Marketing becomes cohesive and focused — grounded in a narrative that creates connection, not just content.
Guests understand what makes you worth choosing, before they compare prices or scroll another listing
Your team delivers a consistent experience because everyone is aligned on the same promise and tone
Press and partners instantly see the angle, making it easier to pitch, get featured, and expand visibility
I’m Janice—part strategist, part host, fully invested in your guest experience
As both a strategist and a host, I know how much care goes into crafting a guest experience — and how frustrating it is when your marketing doesn’t reflect that same level of intention. My job is to fix that.
With nearly a decade of experience designing over 200 websites across industries, I’ve seen what works — and what doesn’t. Over time, I found my specialty in hospitality: helping boutique hotels and independent stays uncover the story behind their guest experience, then translate it into design, messaging, and systems that actually drive bookings.
When I’m not deep in client strategy, you’ll probably find me on the road, exploring independent stays, or capturing design details that spark the next great idea.
We’ve helped independent stays and boutique collections:
Define the story behind their guest experience and grow direct bookings.
Align multi-property portfolios under one cohesive narrative.
Earn editorial features by clarifying press-ready story angles.
HOW IT WORKS
Spark Session
A 15-minute vibe check to confirm goals, timing, and alignment — like a quick first date to see if we’re the right match for each other.
Brand Concierge™
Audit + strategy; you receive your Brand Concierge Itinerary (custom roadmap). Credited toward the Brand Voyage if you move forward.
Brand Voyage™
A 2-5 day sprint for implementation. From story synthesis to brand identity, website, copy, and visibility systems ready to launch.
Once you’re inside The Brand Voyage™, you’ll:
Build a brand system rooted in story, so every decision — from design to digital — works in alignment.
Create marketing that connects naturally, turning browsers into guests and guests into advocates.
Equip your team with the clarity and language to deliver a seamless experience at every touchpoint.
Strengthen visibility with a story press, collaborators, and guests can amplify long after checkout.
★ ★ ★ ★ ★
“The [Brand Voyage™] has been incredibly valuable”
“The entire process feels incredibly thoughtful and intentional. Our brand and website captured exactly the guest experience that we were hoping to bring to life — an immediate YES. Your creativity, professionalism, and communication make this exceptional.”
—Luxe Hocking
YOUR PROPERTY DESERVES A BRAND AS INTENTIONAL AS THE STAY YOU’VE CREATED
If you’re ready for clarity, alignment, and a story that elevates every touchpoint — you’ll feel at home inside The Brand Voyage™
BEFORE YOU APPLY…
The Brand Voyage™ is a strategic, story-led experience for hospitality brands who want clarity, alignment, and measurable visibility — not another surface-level refresh.
The Brand Voyage
You’re a strong fit if you:
✓ Own a boutique stay or collection and need a cohesive, differentiated brand story
✓ Are ready to align your website, guest experience, and marketing through one clear narrative that drives visibility and direct bookings
✓ Believe design, emotional intelligence, and guest experience are inseparable in hospitality — and want your brand to reflect that
✓ Want a strategic partner who understands hospitality from the inside and can translate your vision into a cohesive brand and visibility system
This is not for you if:
✗ Want quick aesthetic tweaks or a new brand or website without clarifying the story behind your brand
✗ View brand strategy as a checkbox rather than a real driver of bookings, recognition, and long-term visibility
✗ Believe brand, marketing, and guest experience should remain separate rather than as one aligned ecosystem
✗ Aren’t ready to make decisions or move through a focused, collaborative process
✗ Prefer to keep different vendors in separate silos instead of adopting a unified system
I’ve Helped 100+ Business Owners Launch Their Online Presence
★★★★★
“We’ve struggled for years to articulate what makes our stay special. Janice found the story and gave us language our guests now repeat back to us.”
★★★★★
“I’ve been circling these ideas for years. Janice organized everything into a story and strategy I can reference anytime — for blogs, social, branding, all of it.”
—Matt Smith
★★★★★
“I’ve never felt so confident sending people to my website! The design is gorgeous, and everything just works—I couldn’t be happier.”
—Sophia Marie
★★★★★
“The website looks AMAZING. Truly impressive work — the colors, the warmth, the inviting typography… it finally feels like us.
—Emma Lane
★★★★★
“The timing was perfect and it didn’t take forever. I was finally able to get the clarity and direction I needed faster than I thought possible.”
—James Ronaldo
★★★★★
“Our direct inquiries increased almost immediately. When your story is clear, people respond — and we’re seeing that firsthand.”
—Mia Kline
Here’s exactly what’s included:
Deep Dive Assessment
Business + brand assessment to diagnose misalignment and uncover opportunites.
VALUE: $1,500
Story Development
A strategic narrative foundation that guides design, messaging, and guest experience.
VALUE: $3,000
Visual Integration
Execution: brand + website refinement, design integration, and story-led systems.
VALUE: $3,500
Guest Experience Design
Guest experience audit + refinement so every touchpoint feels intentional and aligned.
VALUE: $3,000
Copy & Messaging
Strategic, story-led copy that communicates the experience your guests actually feel.
VALUE: $2,000
PR + SEO Activation
Your PR- and search-ready foundation for long-term visibility and direct bookings.
VALUE: $1,500
Total Package Value:
$14,500
BONUSES
Launch Copy Bank
VALUE: $850
A plug-and-play collection of story-aligned captions and post prompts. Use this resource to stay consistent across social — without starting from scratch.
Post Launch Call
VALUE: 1,000
A 1-hour call for use anytime within 30 days of launch to check-in, answer questions, and help you settle confidently into your new brand system.
Investment for The Brand Voyage includes two payment options:
Pay In Full
one payment
$7,500
INCLUDES:
✓ Full Brand Voyage™ experience ($14,500 value)
✓ Launch Copy Bank & Post Launch Call ($1,850 value)
✓ Pay-in-Full Bonus: Press-Ready Brand Kit ($950 value)
Payment Plan
2x payments
$4,125
INCLUDES:
✓ Full Brand Voyage™ experience ($14,500 value)
✓ Launch Copy Bank & Post Launch Call ($1,850 value)
★ ★ ★ ★ ★
“The [Brand Voyage™] has been incredibly valuable.”
“The entire process feels incredibly thoughtful and intentional. Our brand and website captured exactly the guest experience that we were hoping to bring to life — an immediate YES. Your creativity, professionalism, and communication make this exceptional.”
—Luxe Hocking
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Most Brand Voyage™ experiences wrap within 2–8 days, depending on scope and whether we’re working on-site or virtually. You’ll receive your Brand Concierge™ Itinerary first, outlining your custom schedule and next steps.
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Yes. In-person Brand Concierge™ sessions and property walk-throughs are available on a limited basis each quarter. They’re one of the most effective ways to understand the emotional details that define your guest experience — and often reveal story angles you can’t see from behind a screen.
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Yes — a 2-payment option of $3,800 is available.
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The Brand Voyage™ includes story-aligned copywriting and messaging refinements for your website and key digital touchpoints.
Photos are not included, but they can be supported through an add-on. A site visit allows us to identify what should be photographed, build a brand-aligned shot list, and guide creative direction. If you need production support beyond our standard photo package, I can connect you with experienced photographers and videographers.
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That’s perfect. The Brand Voyage™ is about alignment, not starting over. We’ll build from what’s working and refine how your visuals, messaging, and guest experience connect so every touchpoint performs better together.
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Yes! You have a 1-hour post-launch support call available for use within 30 days of completing your Brand Voyage™. This session typically is used to review analytics, refine your story implementation, or plan your next visibility push.
Many clients continue with quarterly or annual Brand Voyage Reviews for SEO, PR positioning, and continued story alignment.
FAQ
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When your story and digital experience align, guests trust you faster — without comparing OTAs or prices. Consistent brand presentation is proven to increase revenue, and story-led messaging improves visibility, search performance, and conversions across your entire online presence.
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Only key decision makers should be involved in the story work. Once the strategy is set, your marketing team or PR partners can implement it using your brand story, messaging framework, and Press-Ready Brand Kit. Too many voices in the early stages will dilute the process; alignment starts at the source.
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Absolutely. In fact, new builds often benefit most from story work before investing in branding, photography, or a website.
Depending on your timeline and needs, you may be a better fit for our launch package — but every project still begins with The Brand Concierge™. This ensures we define the right story, system, and direction before anything goes live.
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Availability is limited each month. After your Brand Concierge™ session, you’ll receive the earliest start date based on scope and whether travel is involved.
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Start with The Brand Concierge™. You’ll receive your Brand Itinerary and strategic roadmap — a powerful standalone asset you can use internally or apply toward the Brand Voyage™ later.
The website of your dreams is waiting for you...
You’ve built an experience worth remembering.
Let’s make sure your brand does the same.