Exceptional stays begin with extraordinary branding
Strategic storytelling and digital presence for luxury hospitality brands ready to raise rates, earn press, and step into their next chapter.
IT’S TIME YOUR BRAND PRESENCE WORKED AS HARD AS YOUR GUEST EXPERIENCE.
STRATEGIC EXECUTION FOR STANDOUT HOSPITALITY BRANDS
What if your next feature in Travel + Leisure wasn’t a long shot, but the natural next step for a brand that already looks the part?
STORYTELLING ROOTED IN REVENUE INSIGHT
We’re here to help travel & hospitality brands turn brand equity into booking power— the kind that looks like higher nightly rates, dream media features, and aligned guests who book direct.
For visionaries stepping into their next chapter—
YOU’RE AN INDEPENDENT HOTELIER WITH A STANDOUT PROPERTY (OR TWO)…
So why does your digital presence still feel like an afterthought?
You’re not starting from scratch.
You’ve built something remarkable: a business that has earned five-star reviews and guest loyalty from delivering a curated yet unforgettable experience.
But online? It’s giving standard boutique when it should be giving standout destination.
In a space where perception drives pricing, PR, and partnerships, that disconnect is costing you.
REAL TALK:
YOU DON’T NEED A REBRAND
You need a reframe—led by someone who sees the story beneath the surface and knows how to translate it with clarity, character, and conviction.
Meet Janice—founder, creative director, & the hospitality obsessive behind MADM Co
I built MADM Co for hoteliers and operators like you: people who care deeply about the guest experience, but who don’t have the time (or desire) to juggle five different creatives to make their vision real.
With a background in narrative craft and real-world experience as a host, I bring both creative clarity and operational insight to every build. The goal? To uncover the spark that makes your brand magnetic, and shape it into a digital presence that attracts press, partners, and premium bookings.
The MADM Co effect
Creative direction with purpose—designed to move your brand forward, not just make it prettier.
1
EDITORIAL CALIBER DESIGN
A refined visual presence that supports premium pricing, press, and partnerships.
2
STORY REFINEMENT
We shape what makes your brand magnetic into messaging that resonates and converts.
3
STREAMLINED EXECUTION
Clarity and a seamless creative process— without the agency runaround.
4
HOSPITALITY FLUENCY
You won’t need to translate your metrics or your guest experience; we already speak your language.
If this resonates, you’re in the right place.
Beyond aesthetics, this is about alignment. You’re here to build a brand presence that reflects what you’ve built—and positions you for what’s next.
This is for you if:
You’re managing a refined short-term rental collection, boutique hospitality brand, or elevated travel business with clear revenue targets.
You’ve outgrown your original branding or website, and need a digital experience that matches the caliber of your service.
You’re press-ready or eyeing expansion, and your brand needs to support that visibility and momentum.
You value clean design, thoughtful messaging, and strategic implementation that doesn’t waste time.
If you’re still in early-stage testing or not quite ready to invest in a strategic brand, this likely isn’t for you — yet.
We work best with brands already delivering an elevated guest experience who are now looking for polish, positioning, and a digital presence that reflects their next chapter.
Still figuring that out? You’re welcome to start the conversation and we’ll help you gauge when it’s time.
Ready when you are.
Bespoke design and marketing solutions for travel, lifestyle, and hospitality brands.
For the visionaries stepping into their next chapter.
