Exceptional stays begin with extraordinary stories
A creative studio for boutique hospitality brands ready to shape the heart of their guest experience into a brand story that defines their next chapter.
IT’S TIME YOUR ONLINE PRESENCE WORKED AS HARD AS YOUR GUEST EXPERIENCE.
FOR SOULFUL HOSPITALITY BRANDS READY TO LEAD WITH STORY
We shape identity, narrative, and digital presence for boutique stays, STR portfolios, travel curators, and experience-first visionaries ready to be seen for what they’ve built.
YOUR SPACE ALREADY HOLDS MEANING. WE HELP YOUR BRAND EXPRESS IT.
We’re here to help travel & hospitality brands turn brand equity into booking power. Through results-driven strategy and storytelling that honors what you’ve built, we translate your real-world magic into an online presence that invites, connects, and converts.
YOU’VE BUILT SOMETHING MAGNETIC…
Let’s make sure it’s felt at every touchpoint
From slow mornings over fresh coffee to late-night fireside chats under the night sky, your space holds the kind of magic that invites pause. A place where time stretches, where even the smallest moments feel designed to linger.
But your digital presence? Disconnected from the experience you’ve so carefully curated.
You don’t need to reinvent. You just need someone who can read between the lines and craft a presence that feels like an extension of the experience.
Meet Janice—founder, creative director, & the hospitality obsessive behind MADM Co
Born from a belief that exceptional stays deserve more than cookie-cutter branding, I built MADM Co for visionaries like you — those who care deeply about the guest experience, but who don’t have the time (or desire) to juggle five different creatives to make their vision real.
With roots in storytelling and real-world experience as a host, I understand the nuance it takes to articulate a vision and build a brand that can carry it forward. My work blends creative clarity with operational insight, shaping identities that reflect your depth and resonate across every guest touchpoint.
The MADM Co effect
Creative direction with purpose—designed to move your brand forward, not just make it prettier.
1
EDITORIAL CALIBER DESIGN
A refined visual presence that supports premium pricing, press, and partnerships.
2
STORY REFINEMENT
We shape what makes your brand magnetic into messaging that resonates and converts.
3
STREAMLINED EXECUTION
Clarity and a seamless creative process— without the agency runaround.
4
HOSPITALITY FLUENCY
You won’t need to translate your metrics or your guest experience; we already speak your language.
If this resonates, you’re in the right place.
Beyond aesthetics, this is about alignment. You’re here to build a brand presence that reflects what you’ve built—and positions you for what’s next.
This is for you if:
You’re managing a refined short-term rental collection, boutique hospitality brand, or elevated travel business with clear revenue targets.
You’ve outgrown your original branding or website, and need a digital experience that matches the caliber of your service.
You’re press-ready or eyeing expansion, and your brand needs to support that visibility and momentum.
You value clean design, thoughtful messaging, and strategic implementation that doesn’t waste time.
If you’re still in early-stage testing or not quite ready to invest in a strategic brand, this likely isn’t for you — yet.
We work best with brands already delivering an elevated guest experience who are now looking for polish, positioning, and a digital presence that reflects their next chapter.
Still figuring that out? You’re welcome to start the conversation and we’ll help you gauge when it’s time.
Ready when you are.
Bespoke design and marketing solutions for travel, lifestyle, and hospitality brands.
For the visionaries stepping into their next chapter.
